Marshaling and serialization are loosely synonymous in the context of remote procedure call, but semantically different as a matter of intent.
In particular, marshaling is about getting parameters from here to there, while serialization is about copying structured data to or from a primitive form such as a byte stream. In this sense, serialization is one means to perform marshaling, usually implementing pass-by-value semantics.
It is also possible for an object to be marshaled by reference, in which case the data “on the wire” is simply location information for the original object. However, such an object may still be amenable to value serialization.